[ OHLALA ]
( ART DIRECTION / VISUAL IDENTITY )
OHLALA is a French spring water brand conceived as a precious everyday object.
Drawing from the visual codes of luxury and fine fragrance, the identity pairs a restrained, minimalist packaging system with gold finishes and a custom typeface rooted in classical, timeless forms.
This contrast between simplicity and opulence elevates the ordinary, transforming a can of spring water into an elegant and desirable object.
